Projects

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  Scottish Power: Improving Research Quality

  Current project advocating for higher-quality user research, stronger feedback loops, and a clearer research strategy.

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  Mastercard: Validating Design Under Pressure

  Accelerated user testing with AI to validate designs before a strict roll-off date, achieving 96% ease-of-use and 98% clarity top-box scores across 300 users.

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  Bet365 Affiliate Admin: Redesigning a Legacy Tool

  Reworked a WinForms legacy admin tool for cloud migration—clarifying workflows and adding role-based controls.

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  DB Wraps: Quote-to-CRM System for Vinyl Wrapping

  Shipped a high-performance website and instant quoting tool that captures leads via Zapier and triggers automated quote emails.

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  Flowrap: Automated Quote-to-CRM System

  Built a multi-step quoting flow with automation into Pipedrive to capture leads fast and reduce admin.