User
Mobile-first traffic
from ads / socials
Growth
DB Wraps: Quote-to-CRM System
Built a high-performance site and multi-step quoting tool that generates instant quotes and pushes structured leads into Pipedrive via Zapier.
Systems Growth Automation SEO
Response time
24-48 hours to under 2 minutes
Pipeline created
GBP 34k+
pipeline value, not necessarily closed revenue
Leads captured
24 in two weeks
Context
The problem
Enquiries arrived through Instagram/Facebook DMs, email, and phone calls, which made quoting manual and inconsistent.
Admin overhead was high, leads could be missed across channels, and response times stretched to 24-48 hours during busy periods.
The client also wanted to run ads that funnel directly into a quoting experience, so the process needed to be reliable and scalable.
Goals
- Let customers get a quote fast (mobile-first, under 2 minutes).
- Capture the minimum structured inputs needed for pricing.
- Automatically create trackable CRM records.
- Support an ad funnel with a clear, professional, trustworthy experience.
Outcomes
What I delivered
A fast, SEO-friendly website with trust signals, galleries, and a clear conversion path.
A multi-step quoting tool that keeps UX simple while handling complex pricing logic behind the scenes.
A quote-to-CRM automation flow that creates Pipedrive records and sends instant quote emails via Outlook.
Key UI and flow screens
Performance snapshot
System architecture
DB Wraps System Architecture
Lead capture, instant quoting, and CRM automation for vinyl wrapping
Front End
DB Wraps Site
Astro build, fast pages,
trust-building content
Quote Form
Multi-step flow with
custom JS pricing logic
Form Output
Lead + quote
Back-end / Ops
Netlify Forms
Captures submission
payload from site
Pricing Rules
Rates, markup, service
charge, quantity logic
Zapier
Automation hub
routing lead data
Pipedrive
Find/Create person
Create deal record
Outlook
Quote
email
Response time
24-48 hrs to under 2 minutesPipeline generated
GBP 34k+ in first two weeksSystem proof (redacted)
- Screenshots are redacted to remove personal data and sensitive pricing.
Outcome
Results
24 leads captured in Pipedrive in the first two weeks, worth GBP 34k+ pipeline.
Quote turnaround improved from 24-48 hours to under 2 minutes.
Reduced admin time and fewer follow-up questions due to structured capture.
System is used daily.
Trade-offs
To keep costs down and ship faster, I skipped a formal design phase and relied on proven patterns. This delivered a good-enough UI that still positioned the client ahead of local competitors.
Accessibility notes
Implemented labels, keyboard support, and clear error messaging.
Advised against text over hero imagery for accessibility; mitigated with typography, contrast, and sizing where the client preferred the visual direction.
What I would improve next
Run a lightweight design + test cycle with homeowners, landlords, and builders.
Add photo upload to improve quote accuracy and reduce follow-ups.
Add analytics events to measure step drop-off and optimise conversion further.
"Yeah just checked through it all, I'm buzzing with it - you've done a cracking job."
DB Wraps (client feedback)
Want faster quoting and cleaner lead tracking?
If you run a service business, I can build quote flows, CRM integrations (Pipedrive/HubSpot), automations (Zapier/Make), and high-performance sites with strong SEO foundations.